The marks shown here are among many Carrmichael has developed for a variety of companies, brands and events. The enduring, essential nature of logos and symbols give identity design a special character apart from more functional communication. Identity design generally does not seek to tell the entire story. Rather it evokes a sense of spirit or purpose — it establishes positioning and creates an anchor for the full story to come.
We’ve learned to capture the spirit of a business plan in a few lines, shapes and carefully chosen words. We’re into the who, what and why of our client’s operations; about how they produce their product and how they interact with customers. We’re also intensely curious about culture, commerce, the history of art and design, and the meaning of symbols, colors and language.
It’s not always deep thoughts, however. Occasionally, we just look at stuff and say, “Wow, that’s really cool.”
Restaurant logotype combines contemporary geometry with festive Latin vibe.
Structural monogram for architecture firm.
Stylized coil emblem for music venue and recording studio. We call it The Dervish.
CSG. Landscaping firm monogram juxtaposes structural and organic forms.
Retro emblem for indie record label originally known for TV theme compilations.
JDM Culinary. Old school line art transformed into tattoo-style crest for chef/consultant.
Logotype for wealth management firm. Romantic name with simple ticker details.
Bottle cap / VFW Hall emblem for iconic north side tavern.
Wine label logo combines elegant structure with expressive notes.
Symbol for architectural lighting firm evokes lit panels or building forms.