CSG offers comprehensive design/build landscaping services, but given their penchant for structure, detail and visual experience, we’ve always treated them as more of a design studio than a landscaping firm. The result has been a fruitful collaboration between our two groups. What they really do is create amazing outdoor spaces, in particular, rooftop gardens. This is a fairly unique point of difference, even in an urban market, so our logo design plays on this with a leafy S that breaks out at the top of the structure. We also recognized that Chicago Specialty Gardens is a bit of a mouthful and from the beginning felt that the identity should embrace the acronym form. The identity has been put to good use in printed materials, and a solid portfolio-style website has evolved into an indispensible tool for marketing and sales support.
