Salpica is a tasty assortment of salsas and dips made in Texas with fresh, fire-roasted ingredients. The Salpica team are professional chefs and they love taquerías and taco trucks (and generally good food of any kind). The group sought a brand look and unique messaging that would both represent its vision and stand out in a crowded segment. We helped them develop an energetic and irreverent label style inspired by retro silkscreen posters with fun, catchphrase nicknames that take a cue from American t-shirt style and craft beer culture. The recipes remain central, but they’re framed by a fun-loving, smart-aleck attitude. The irregular collage design utilizes common color across the facing and is highlighted by coarse, oversize halftone photos of an oddball array of images. A custom lid, snappy blurbs on the back panels, and jaunty red stars complete the upbeat, celebratory vibe.
